How much are bad website & blog photos costing you?
Blog Photos are not just about choosing the right dimensions.
Did you know?
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant blog photo is paired with that same information, people retained 65% of the information three days later!!!
Because we’re busy people and we scan through to get to the most relevant parts for us. Using diagrams, photos, and subheadings help your viewers get to the right part quicker. On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
I know scary!
Based on this, how much time do you dedicate to finding the right images?
“But I’m not a photographer or I’m not a designer?”
Do you need to get your photos from ….
Here’s my guide to ensure you make the most of your blog photos:
Your blog photos are likely to be first thing people notice when they visit your website. According to Hubspot, the brain processes visual information 60,000 times faster than the time it takes for the brain to decode text. It does this in 1/10 of 1 second. Tie that into the impact you can make with personal connection, relationship building online depends on images.
The average reader only spends 37 seconds reading an article or blog post. (NewsCred Insights, 2017) Maybe these are why people will follow visual instructions 323% better than written instructions? And why articles with relevant photos will get 94% more views.
So now that we’ve cleared the need for your personal branding to include visuals, let’s talk photography. There are four main kinds of personal branding photos.
Let’s face it: pictures with faces are more popular by a whopping 38% and from a branding point of view its best to be your face if you’re goal is to build more awareness.
Leading lines are incredibly powerful in photography and there doesn’t even need to have an actual line, just a suggested one.
The idea behind leading lines is that there is a line or lines that draw the viewer to a certain point on the photo. It might be a path leading up to a main building or a wall leading the view to a person. The lines can be used for several reasons: to tell a story, to emphasise the main subject, or to draw connection between the two subject, especially the face to the sign up form.
Proof is in the pudding. We have a hard time seeing the best results so show them. Showing them not only the end result but also how they will feel for getting there.
Social media graphics
Therefore, by using the right photos you can increase your views, reduce your bounce rate and help more people relate to you.
Not sure the best places to find free photos. Here is my favourite sites to use and two helpful guides to ensure you not get sued for using them.
Everything you need to know about stock photos licences and how to use them correctly.
- Unsplash – Photos for everyone
- Gratisography – Quirky, Creative, Always Free Photos.
- Pixabay – Stunning Free Image
15+ free stock bundles when you sign up here.
Best Paid Subscription
- Death of the stock photo
- Adobe Stock
I hate to state the obvious but get your phone or camera and hit the shutter. Don’t over complicate things. Work out exactly what you need a photo of and take the photo.
If you’re looking to take your phonetography to the next level or simply need a helping hand, try my Community it’s full of so many free resources and the free 5 Day Challenge to better photography.
Canva is a great online editor. If you want a tech free zone and a easy quick creation. Canva is perfect for you. There’s a free version and a paid version. You do not need to pay for it at all.
If you want to learn more about Canva I highly recommend Learn Canva: Design Tips for Boss Ladies
Adobe CC Photography Plan:
A slightly cheaper option that Canva’s Paid plan is Adobe’s Photography Plan. You get Lightroom and Photoshop, but its comes with a learning curve. If you’re the kind of person who likes to learn how to do it yourself. This is a great option, and I love helping anyone get their head around this software.
Pic Monkey is another simple tool if you’re just getting started and want to keep things simple.Want to see what New PicMonkey is all about? Sign-up for your free trial today!
Easily reference this social media image sizes list in our always up-to-date Google Doc for your reference or the online tool Landscape for a done for you approach.
These links will make it easier for you to navigate to the specific social media image sizes per network:
On your blog make sure you complete the Alt text and title with an appropriate name. No IMG_34, make sure it matches your seo plan.
Also published on Medium.